The Forward Trust has a strategic partnership with, the largest crowdfunding platform in the UK. The partnership allows us to help eligible start-up enterprises or individuals access match-funding on Crowdfunder. 

Before starting a Crowdfunder campaign, we strongly recommend you spend time understanding how Crowdfunder works and what kinds of projects are successful in crowding for funds, what they are raising funds for and how they create an appealing campaign. Please see the bottom of this page for more information.

To apply for start-up match funding, you will need to complete an Expression of Interest Form. If you meet the eligibility criteria and are successful in your application you will receive:

  • Grant funding of up to £5,000 from The Forward Trust to use as match-funding on Crowdfunder
  • Online support in setting up your crowdfunding campaign
  • 1-2-1 support on how to maximise back-up for your project
  • Access to your crowdfunding page to monitor support for your project

Guides on how to Crowdfund -

Key FAQs for Projects on Crowdfunder:



How Crowdfunding works

Is Crowdfunding right for me?

Is my idea a good crowdfunding opportunity?

You have a great business idea and you need some money to get things started. Crowdfunding could be the right fit for you. We have put together short guidelines to help you find out whether crowdfunding is a good fit for you.

Ask yourself:

  • Do I have a defined idea of what I'm going to do once I get the money? You may have a prototype, or some tangible examples that your idea has the potential to succeed.
  • Do I have a valuable offer? Most people won’t support a campaign unless there’s some kind of reward for it. Do you have a product or service you can offer in exchange for donations? (e.g. your idea is to open a coffee shop employing people in recovery. Could you offer people a free branded mug in exchange for their donation to help buy a coffee machine).
  • Do I have an idea that will create social impact? People will be more likely to invest in an idea that tackles a social issue or has a positive impact on their community. (Using the coffee shop example, the crowd will donate because their money will contribute to create employment for people in recovery).
  • Do I have the ability and determination to invest significant time and effort? Crowdfunding campaigns don’t become successful magically, and they rarely become successful based on the strength of their idea alone. It takes a great deal of time and effort to nurture a crowdfunding campaign to success; are you willing to make that investment?


You might not answer yes to all the criteria listed above and that's ok. If you have an idea or an early stage enterprise with the ambition to create job opportunities for ex-offenders and people in recovery, the Forward Enterprise Fund can help you get ready for crowdfunding through a Business Support grant.